Upakovka / Upak Italia 29/01 – 01/02/2013

Easysnap takes part at Upakovka 2013

Russian Packaging Market Continues its Upturn

Russia has developed into one of the most lucrative markets for the consumer goods industry. The Russian Federation, the most populous country in Europe with a population of approx. 143 million, is among the most important sales markets for the food, beverage, cosmetics and pharmaceutical industries and their products. The growing middle class and increasing prosperity have resulted in a change of consumer and shopping patterns. There is an emerging interest in novel, modern, processed and packaged foods and beverages. This development stimulates the Russian packaging market and the demand for innovative machinery and technologies producing materials for packaging solutions in all sectors – from the food industry and the cosmetics and pharmaceuticals sector to the chemical and consumer goods industries.