Premium packaging solutions for beauty and cosmetics brands
Growth of single-dose packaging in the beauty and cosmetics market
The global beauty and cosmetics market is undergoing a structural transformation, with increasing demand for single-dose and single-use formats. According to Grand View Research , the global cosmetic packaging market has surpassed $49 billion and is expected to grow at a CAGR of over 5% in the coming years, driven in part by demand for travel-size, trial, and single-dose formats for skincare and personal care. Similarly, Fortune Business Insights highlights that the single-use packaging market is experiencing significant growth in the cosmetic and dermocosmetic segments, fueled by increasing demand for hygiene, convenience, and dosage control. The single-dose format is no longer just a promotional sample, it is now a strategic segment within premium skincare.
Single dose for cosmetic and beauty market
Consumer awareness for the packaging as an experience
Today’s beauty consumer is more informed and conscious than ever. User experience has become just as important as product formulation. In the skincare segment, dosage control, hygiene, and ease of opening are decisive purchasing factors. Since the pandemic, sensitivity toward hygienic and anti-contamination packaging has significantly increased. In addition, growing attention is being paid to sustainable solutions aligned with new European regulations, such as the Packaging and Packaging Waste Regulation (PPWR) , which promotes recyclability, material reduction, and waste minimization. Packaging is no longer just a container, it is a tool for trust, transparency, and perceived value.
Fold and squeeze directly on your hand
Easysnap® suits for UX, premiun positioning and sustainability
The Easysnap® single-dose system provides a concrete response to the evolving needs of the beauty market. Thanks to its one-hand opening technology, the pack opens simply by bending it in half, allowing total, precise, and hygienic dispensing even with one hand. The semi-rigid design also prevents accidental openings and ensures safe transportation.
From an inclusivity perspective, Easysnap® is based on Universal Design principles, making it accessible to elderly users, children, and individuals with reduced hand strength.
It also represents a strategic tool for premium brand positioning. The innovative opening gesture and packaging customization enhance perceived product value and reinforce a sense of luxury. These features transform a simple single-dose into a distinctive brand touchpoint.
Papersnap®, made with over 80% paper and recyclable within the paper stream, responds to the sustainability demands of the European market. This eco-designed single-dose solution enables strong sustainable positioning for the brands that adopt it.
Easysnap® Bidose packaging perfect for beauty routine
Customer case in Beauty and Cosmetic market
Within the beauty sector, Easysnap has developed collaborations with cosmetic brands and companies through dedicated co-packing services, offering customized solutions for liquid and semi-liquid products. Suitable for a wide range of formulations, including body lotions, creams, hand sanitizers, sun creams, moisturizers, hair conditioners, eye moisturizers, and lubricants.
Easysnap® Drop solutions, featuring a drop dispensing system, are particularly suitable for serums and concentrated treatments, while Easysnap® Bidose allows two active formulas to remain separate within the same pack, supporting advanced skincare applications, as in the case of Clarins. These innovations have enabled clients to enhance user experience and strengthen their premium identity through technologically distinctive and sustainable packaging.
