Why cold brew brands are testing single-dose formats for sampling and retail
Introduction
In the food packaging industry, the balance is shifting to sustainable, compliant, and user-friendly solutions. In Europe, the new Packaging and Packaging Waste Regulation (PPWR), sets strict goals for waste prevention and recyclability, with enforcement starting 12 August 2026. For cold brew producers, this means rethinking portioned packaging: precise doses, single waste items, and recyclable materials that blend brand experience, safety, and regulatory compliance.
Cold brew coffee market trend
Cold brew coffee is maturing into a robust segment within global coffee markets. Forecasts from multiple sources project sustained double-digit growth (19–23% CAGR or more depending on timeframe) from mid-2020s into the 2030s. Grand view research
Single-serve containers are becoming more attractive to both consumers and brands as they offer convenience, reduced waste, and better portion control.
The choice of packaging materials is also significant, eco-friendly options are gaining popularity, with brands opting for recyclable materials to reduce their environmental impact. Coffee Packaging Market Report
Why brands are experimenting with single-dose formats
1) Easier trial & scalable sampling
Single-dose packs lower barriers to trial. They are ideal for in-store sampling, promotional campaigns, e-commerce sample kits, and vending. Unlike larger bottles or cans, they reduce the risk of oxidation post-opening and ensure hygiene and controlled dosing. Because one pack = one serving, waste from partial consumption is minimized.
Easysnap® and Papersnap® solutions are particularly suited for these sampling strategies: their patented one-hand opening system makes tasting intuitive and mess-free, while maintaining product integrity.
2) Retail efficiency & shelf impact
Flat, pocketable packs maximize shelf visibility and logistic efficiency. Larger printable surfaces allow full branding, QR codes, batch info and storytelling. Advanced single-dose formats support high-definition printing on both faces and inline coding (e.g. thermal transfer), enabling compelling brand communication even on small formats.
Easysnap® and Papersnap® formats enhance this benefit through their flat geometry and high printability. The double-sided surface can display full branding, promotional artwork, or QR links for digital engagement, transforming each single-dose pack into a mini billboard.
3) User experience & accessibility
Modern single-dose packs avoid spills and provide controlled dispensing. This is especially important when a consumer wants to mix cold brew concentrate with milk, water, or flavor syrups. A universal opening design also aids inclusivity and on-the-go usability.
Easysnap® technology was created specifically for this purpose: its fold-to-pour opening system allows the user to open the pack with one hand and pour the exact amount needed, with precision and no spillage.
How Easysnap® concepts can support cold brew in single-serve
Easysnap® makes enjoying Cold Brew simple, fast, and sustainable. With Easysnap’s single-dose for coffee, consumers can tear, pour, and mix in seconds — no grinding or brewing time needed. Each portion delivers the perfect amount of concentrate (ready to dilute with 200–250 ml of water), ensuring consistency, hygiene, and zero waste.
The patented One Hand Opening system provides an easy opening packaging experience, ideal for on-the-go lifestyles. Whether at the office, during travel, or after a workout, Easysnap® transforms Cold Brew into a practical, portable daily ritual.
Easysnap® recyclable packaging offers an excellent balance between durability, product protection, and environmental responsibility. It is fully recyclable, lightweight, and compatible with high-speed filling lines, reducing material waste and energy consumption compared to traditional rigid formats. This makes it an ideal solution for beverage brands seeking a PPWR-compliant and eco-friendly coffee packaging option without compromising performance or visual appeal.
Host Milano 2025
Easysnap Technology will be present at Host Milano 2025 inside the Guala Dispensing booth. A unique opportunity to explore our single-dose packaging solutions for liquid coffee, cold brew, and functional beverages. Visit us to discover how Easysnap® and Papersnap® can support innovation in the hospitality and vending sectors.
